ABOUT

ABOUT

We empower small businesses to become the most recognized brand in their community.

Meet Our Owners

Ali & Adam Dyer

DyerMark is a small, family-owned and operated shop in the heart of downtown Conway, Arkansas. We first opened in 2017 as a retail boutique (Outfit Alley). It didn’t take long for us to realize retail was not our passion, but we loved the design work we had been doing. Expanding on our love for customer service and creating customized products, we decided to change focus and began building a new business model. DyerMark was founded with no particular goal in mind. Adam had a newfound interest in photonics (lasers) and Ali had the desire to create a business from scratch. However, after a few rough drafts, the idea of what we wanted this company to be began to take form.


What did we want out of starting a business? Making money, while vital to our livelihood, was not our motivating force. What if we focused OUR small business on promoting and encouraging growth within OTHER small businesses? And if we helped other entrepreneurs to grow and realize their potential, we could in turn grow and begin to realize ours.


In 2024, we were able to purchase the business and building located at 1316 Oak Street. This opportunity has given us a whole new set of challenges - and blessings. We are thankful for the team that stands beside us each day and for our clients who trust us to help grow their businesses.

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Ali Dyer, MBA

CEO/CFO


Meet Ali, the visionary CEO and CFO of DyerMark Promotional Products and Apparel. Alongside her husband, Adam, Ali co-founded the company in 2017, and since then, DyerMark has become a thriving business known for its top-quality merchandise and unparalleled customer service. With a passion for helping clients make a lasting impact through memorable promotional items, Ali has developed a reputation for exceeding expectations and delivering excellence at every turn.


In her role at DyerMark, Ali specializes in outside sales and marketing, using her keen eye for unique promotional products to help businesses set themselves apart from the competition. Her ultimate goal is to see other small businesses succeed and grow, and she values the relationships built along the way.


When she's not leading the charge at DyerMark, Ali is a self-proclaimed fantasy football junkie, avid CrossFitter, and loves working side by side with her husband to build their business. Passionate, driven, and dedicated to excellence, Ali is a force to be reckoned with in the world of promotional products and apparel.

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Adam Dyer

COO


Meet Adam, the Chief Operating Officer of DyerMark, a collaborative force alongside his wife Ali. Adam oversees operations, sales, and production, while also ensuring that Ali never goes hungry by taking charge of her lunch quests - a task he executes with precision and humor.


At the heart of DyerMark is a commitment to community service and nurturing a work environment that feels like family. As they look ahead to the future, Adam's enthusiasm for the company's growth is palpable, matched only by his admiration for Ali's visionary leadership that has guided DyerMark to this point. In addition to his work responsibilities, Adam harbors a passion for coin collecting, a hobby that reflects his appreciation for history and craftsmanship.


With a genuine and optimistic outlook, Adam is eager to see the ongoing evolution of DyerMark and is honored to stand beside Ali in championing their shared goals. Together, Ali and Adam form a dynamic duo driving DyerMark forward on its exciting journey.

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Aaron Smith

Director of Sales


Meet Aaron, our dedicated Director of Sales at DyerMark. With a passion for guiding customers through their journey from quotes to holding their chosen products in hand, Aaron ensures that every purchase is tailored to fit their unique needs.


Embodying the core values of the DyerMark culture, Aaron upholds a "Do Your Job" mentality while always prioritizing a strong commitment to faith and family values. His unwavering dedication to both his work and personal life shines through in every interaction.


As a firm believer in hard work and a touch of humor, Aaron lives by the motto, "I'm not superstitious, but I am a little stitious." His approachable nature and genuine care for customers make him an invaluable asset to the DyerMark team, shaping positive and fulfilling experiences for all who cross his path.

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Jeremy Etters

Art Director


Meet Jeremy, the Art Director and Chief Dream Alchemist behind the magic at our studio. With a passion for all things art, Jeremy's overall goal is to produce top-quality art that truly captivates our clients and exceeds their expectations.


Fun Fact: Jeremy has a unique connection to the world of art - his aunt is married to Squidward! This quirky family tie adds an extra touch of creativity to Jeremy's work and inspires him to always think outside the box.


When it comes to transforming visions into stunning visuals, Jeremy is the mastermind you want on your team. With a keen eye for detail and a love for pushing boundaries, he brings a fresh perspective to every project he tackles. Whether it's graphic design, illustration, or branding, Jeremy's creativity knows no bounds.

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Tonya McClure

Production Manager


Meet Tonya, a dedicated Production Manager with a passion for delivering top-notch work to customers. Her primary objective is to ensure the best quality results by effectively organizing jobs and overseeing production processes. Tonya's commitment to meeting customer expectations is unwavering, aiming to establish a solid foundation for future collaborations.


What sets Tonya apart is her belief in the strength of teamwork. She values her close-knit team and cherishes the camaraderie they share. Working alongside like-minded individuals who are not only efficient but also enjoyable to work with is key to Tonya's successful approach.


A heartfelt aspect of Tonya's life is centered around her two nephews, who hold a special place in her world. When she's not immersed in the production realm, you'll likely find Tonya doting on her beloved nephews. With Tonya at the helm, your production needs will be met with precision, dedication, and a touch of personal warmth.

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OD Sindle

Graphic Designer & Print Producer


Introducing OD, a talented graphic designer with a passion for creativity and innovation. With a Fine Arts Bachelor's degree in Graphic Design from Arkansas Tech University and over 13 years of experience in the field, OD brings a wealth of knowledge and expertise to every project she undertakes.


Specializing in print and layout design, vector art, and photo manipulation, OD's diverse skill set allows her to create visually stunning designs across various mediums. She has a keen eye for detail and a flair for bringing ideas to life through her unique and engaging designs.


In addition to her design work, OD has a love for houseplants, singing, and Zumba fitness, which inspires her creativity and keeps her energized both in and out of the office. Passionate, creative, and full of energy, OD is committed to delivering exceptional designs that leave a lasting impression.

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Courtenay Pierce

Customer Service Specialist


Meet Courtenay, the Customer Service Specialist at DyerMark who is a true jack of all trades. Although she originally applied for the Emoji Translator role, she quickly embraced her new title as the Lord of the Phone Rings and The Watcher of the Shark Tank at DyerMark. With a passion for providing top-notch customer service, Courtenay is the ultimate gatekeeper - you have to go through her to get to anyone else!


When she's not managing customer inquiries, Courtenay also offers valuable office support to the hardworking DyerMark Team. Her ultimate goal? To make DyerMark the go-to destination for all printing needs, and she's determined to make it happen.


With an eclectic background that includes stints in the music industry, as a flight attendant, and even as a dance teacher, Courtenay brings a unique perspective to her role. An unstoppable force in customer service and office assistance, Courtenay is here to save the day and ensure that every DyerMark customer is happy and satisfied.


Fun fact: I use to work in the music industry, as a flight attendant, and now I am dance teacher and a Customer Service Specialist at DyerMark.

DyerMark's Core Values

Put GOD First Always


RESPECT Coworkers and Clients


Strive for EXCELLENCE


Model a Positive ATTITUDE


Be TRUSTWORTHY


Let's make your business unforgettable!

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